About.

Shahrzad Jafari

I’m a designer with hand on user research , product, service, UI,UX design, with expertise in cognitive design principles, user experience research and artistic branding.

CV

Education

PhD. Design | 2021 - 2026 |
Tehran University , Iran
MS. Industrial Design | 2015 - 2017 |
Alzahra University , Iran
BS. Industrial Design | 2010 - 2014 |
University of Scince & Technology , Iran

Certificates

Behavioral Economics| The team W

Product Design, Prototyping, Testing | eXd

User Experience Design | UX Land

UX Design | Imperial collage London

Creative thinking | Imperial collage London

Principles of Good Design, D.Rams | LinkedIn

Web Design Specialist Certification  | BCIT

Skills

UX Research & Design Strategy: Human-Centered Design, Service Design, Mixed-Methods Research, Co-DesignWorkshops, Journey Mapping, Personas, Digital Nudges, User Interviews, Surveys, Card Sorting, Requirements Gathering

Evaluation & Analytics: Usability Testing, Heuristic Evaluation, A/B Testing, GA4, Web Analytics, User Behavior Analysis,Product Experimentation, Iterative Prototyping, Data Mapping (Journey Map, Empathy Map), Inclusive & Accessible Design

UX/UI & Product Design: Wireframing, Prototyping, Information Architecture, Interaction Design, Accessibility Compliance,Mobile-First & Responsive Design, Design Systems, Microinteractions, Visual & Graphic Design, SaaS Products & Solutions

Web Design: Webflow, HTML/CSS fundamentals, Responsive Web Architecture, Visual Layout Design

Tools & Technologies: Figma, Adobe Creative Suite, Miro, Notion, Jira, Trello, Webflow, Google Analytics, Hotjar

Leadership & Collaboration: Cross-Functional Team Leadership, Stakeholder Alignment, Workshop Facilitation, ResearchSynthesis, Product Roadmapping, Design-to-Development Handoff, Creative Problem Solving, Presentation & Storytelling,Team Building, Conflict Resolution, Time Management, Adaptability

Experience

Digital Lab, UBC Pediatric Dep, Vancouver,CA

Design Researcher /Feb, 2024 - Present

Wallgate Holding, Downtown Radiology,Vancouver,CA

Branding, Web Designer / Jun, 2022 - Feb, 2024

Shahrzad Theatre Complex, Tehran, ir

Art Director / Feb, 2017 - Jun, 2022

Hamshahri Magazine, Tehran, ir

UI, UX  Designer / Feb, 2020 - Jun, 2022 (part -time)

Personal website made through Webflow by Shahrzad Jafari